Let's forget that those heartwarming "do a DNA test with your mother/father and get closer as a family" ads on tv are really painful to those who have lost a parent or who are adopted and would have no biological family with whom to share the results. And let's forget all the issues around finding out that your family may not, biologically, be your family after all.
What I'm upset about is this recent ad, where a man discovers that his family is not, in fact, Italian.
Instead it's.... Eastern European. Not as specific as Italian, just generic "Eastern European". And the tone in which 'Katherine' says Eastern European is one of disgust.
So here's my problem. I (and virtually all my family) are "Eastern European" - Ukraine, Hungary, Poland, Lithuania and Russia all count as the Old Country for them. There's a word after Eastern European that I didn't add, but is added by Ancestry: Jewish.
Ancestry.com is based in Utah. Owned by Mormons. Perhaps I'm being overly sensitive (again). You tell me.