16.3.09

Imponderables

I've been reading that SciFi (the TV station, not the literary genre) will be changing its name to SyFy. Among the reasons? "The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular."

Because, of course, it's all about the name of the channel, not in any way about the actual programming, right?

And why Syfy? It'll make them "cooler" and "more relevant".

I could be wrong here, but my guess is that some new interns in the head office couldn't figure out how to spell SciFi when they tweeted about the cool new job they have, and the higher-ups got all "oh, no! we'll lose our core audience if they don't know how to find us on Tivo". Besides, you can keep your thumbs on the Y key! Trez kewl!!

(And as for their erstwhile name's demographic? As Thing One so eloquently ranted: I DON'T HAVE A BASEMENT AND AM NOT GEEKY)

5 comments:

Aravis said...

*LOL*

I have to agree with all you wrote. Except for the bit about Thing One, because I really wouldn't know. *G*

Sherri said...

Oh, yes, they did a marvelous job insulting a hefty portion of people who might be inclined to watch them.

I wonder when the wrestling will return.

Kar said...

My head is bruised from beating it against the wall at this one.

Kar said...

"The testing we've done has been incredibly positive." -David Howe, president of the Sci Fi Channel to The New York Times on Monday about its proposed new name, Syfy. So far, a post on Sci Fi's own blog about the new name contains more than 900 mostly negative comments, and has more than 1500 Diggs.

Lazygal said...

Can you say "New Coke"?