Thing Two's sister is writing a book and is now in the "thinking about marketing" phase. By "thinking about", I mean deciding about website presentation and blog linkage and MySpace and Facebook and all that.
One thought was that people like me could talk about and link to the book's site. Here's my query: among all my many readers, how many of you would actually do that? And then stick around that site to comment and link to it from your blogs? My guess is that the younger readers out there might, but that we old fogies won't. I'd also not go to the social networking sites to find out about books, but then that's because I don't go to those sites for anything.
And then there's blurbs. I hate 'em, and my students think they're bad because they're not an abstract (they want to know what the book is about, not read other people's quick take).