I just finished Chew on This, a book about the fast food industry. It's not as sensational as, say, Fast Food Nation or Spurlock's Super Size Me, which I liked. That's not to say that it supported the industry (although the authors did point out a few places where they're "doing it right" - and those aren't the places that currently litter our towns and strip malls), just that they tried to be rather factual about things.
All-in-all it wasn't a bad read... except... They were describing conditions for the various animals, and some of the problems with health conditions in the packing plants, and they kept using the words "poo" and "pee". Every time I saw those words I just cringed. Why? Because it seems to me that in this sort of book, it's OK to use the Real Words. It's OK to be accurate. Using that terminology just sounds so childish and I suspect that others will cringe much as I have.
On the other hand, it was an ARC so perhaps some editor somewhere's cleaned it up.