But the jingle, as anyone with a television knows, is a vanishing art form. It is too quaint, too corny, too oldschool for our ironic times. Naming your product in a commercial for your product is just tacky, say advertising executives. Modern pitchmen prefer pop songs that create a mood or spark an emotional association or conjure up some sort of vague but potent lifestyle-oriented craving that, if all goes as planned, attaches to a product and translates to a sale.Unfortunately, I'm not paying enough attention to the product to associate it with a specific pop/rock song. And then there is the curse of the overexposed song, or the song that just doesn't match the product but is so "now" that the ad-guys just have to have it for their commercial.
Equally sad is the fact that I'm not the target audience. Apparently my advanced age has made me brand-loyal (which isn't true, for any and all ad guys out there), so ads that appeal to me are incidental. Of course, that doesn't quite explain all the ads that actually pertain to people my age but never mind, I'm supposed to enjoy whatever music they use as aural background.
I miss the jingles. I'll bet that a product that created something new and memorable would do well - the ads would be talked about, the jingle sung, and everyone would be happy. Pity my vote doesn't count.