I've been reading that SciFi (the TV station, not the literary genre) will be changing its name to SyFy. Among the reasons? "The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular."
Because, of course, it's all about the name of the channel, not in any way about the actual programming, right?
And why Syfy? It'll make them "cooler" and "more relevant".
I could be wrong here, but my guess is that some new interns in the head office couldn't figure out how to spell SciFi when they tweeted about the cool new job they have, and the higher-ups got all "oh, no! we'll lose our core audience if they don't know how to find us on Tivo". Besides, you can keep your thumbs on the Y key! Trez kewl!!
(And as for their erstwhile name's demographic? As Thing One so eloquently ranted: I DON'T HAVE A BASEMENT AND AM NOT GEEKY)